3d
Alright let's break down the page
(This is the reel that got me hired as a mid-level VFX Artist on Hearthstone in 2015.)
  1. I hope to see 6-12 solid pieces in a portfolio. These are recommendations only, but I find 6 can generally satisfy questions of breadth and consistency, and 12 or fewer shows that you can judge and curate your own best work. It's always better to leave them wanting to see more of your work.
  2. A 1.5-2.5 minute demo reel is often the sweet spot. Shorter often makes me wonder how much you can actually make - longer just takes up a lot of time.
    1. Give the pieces some breathing room or 2-5 loops. We won't catch every detail the first time and scrubbing is annoying.
  3. Contact info! Start, end, and center. Put it unobtrusively on every piece of media you send it, so it's always readily available.
  4. Credits​​!
    1. Unless it's *super obviously* not yours, credit other people whose work appears in your reel or cite the parts you did (whichever's easier).​
What's in an individual piece/section?
  1. Some nice turnarounds/multiple views.
    1. If it has some cool animations or something, a simple gif ​or short looping video can also be awesome here! Especially if it shows off how well your topology deforms. (Just make sure to credit the rigger and/or animator if they aren't you.)
  2. Any rad detail shots (optional)
  3. Sculpts if you have 'em!
  4. Textures
  5. Wireframes
    1. You can put these on the plain mesh, normals, full material, whatever reads clearly and you think looks best. (Personally I like wires over the normal map or halftone color map (for unlit models).)​
  6. Credits​​!
    1. Unless it's *super obviously* not yours, credit other people whose work appears in your reel or cite the parts you did (whichever's easier).​
Wildstar Probot (March 2014)

1992 tris, 512x512 color+alpha, 256x256 spec+gloss, normal, glow 
Software: Maya, Photoshop, nDo2; rendered in Marmoset 
From Carbine's WildstarOriginal concept here

DotA 2 Plague Doctor (2014)

1992 tris, 512x512 color+alpha, 256x256 spec+gloss, normal, glow 
Software: Maya, Photoshop, nDo2; rendered in Marmoset 
Created for the DotA 2 Asset Store

Holy Chest (March 2014)

1992 tris, 512x512 color+alpha, 256x256 spec+gloss, normal, glow 
Software: Maya, Photoshop, nDo2; rendered in Marmoset

Disappointing Chest (March 2014)

1992 tris, 512x512 color+alpha, 256x256 spec+gloss, normal, glow 
Software: Maya, Photoshop, nDo2; rendered in Marmoset

Material Studies (2014)
Software: Zbrush, Photoshop, nDo2
Little Witch Doctor's Hut (2013)

[I'm not sure if I included specs for this one since it's so many pieces, sorry] 
Software: Maya, Photoshop, nDo2, Unreal